Fine line between jargon and clarity
Catchphrases Fieldcore a great company I worked for, uses " Field Services Focused on World-Class Execution", a slogan to attract customers. Internal catchphrases are even more concise, they include words like 'Safety, Integrity, Boldness' or even shorter statements like 'Simple & Nimble'. If the catchphrase easily translates in the company's elevator pitch it is a good one. It functions as a memory aid and marketing tool. Equally important, it promotes company identity for